Strategic Management Analysis Managing change Essay

Key Management Analysis Managing change - Essay Example For the situation concentrates viable, we will see two sorts of associations - one neighborhood open division association and the other a private one. Both these associations have been confronting issues because of the changing condition dependent on the elements talked about before. Let us have a large scale level image of the issues looked by each. In our later segments we will likewise talk about the different hypotheses identified with change the board and break down the two associations and their procedures in the light of these speculations. The open part association being talked about is the Haram Commune. A cooperative is the essential degree of the nearby government in Norway. Haram is a territory of one of the areas of Norway, which is confronted with a changing segment profile of its populace. As the territory doesn't have adequate vocation openings, it is confronted with the departure of youthful populace looking for better profession prospects outside Haram bringing about deficiency of youthful, exceptionally taught and gifted labor. The future nearby activity advertise is relied upon to be more information based and thus requires profoundly instructed workforce. The cooperative, which was so far an open help association, expected to change its method of working to make Haram an appealing business goal. We will break down the different methodologies and their results in our later conversation. Our subsequent association, Marks and Spencer, had been effective till 1998. Anyway from that point forward it began confr onting misfortunes by virtue of expanded rivalry, absence of capacity to change with time and hazard shirking procedures. The case later investigations the different methodologies utilized by two CEOs, Holmes and Rose, with the point of turning the organization around. We will examine the different systems in our later areas and furthermore attempt to perceive what could be a practical change the board approach. Writing survey Looking at the significance of progress for today’s associations, change the board has been a significant subject of study and a great deal of examination has been done in such manner. A few scientists propose a progress change model whereby â€Å"four interlocking administration forms lead to† execution of feasible change in an association (Paton, Paton and McCalman 2008). These procedures are depicted as †trigger layer, vision layer, change layer and support and reestablishment layer (Paton, Paton and McCalman 2008). Practical change the e xecutives expects associations to recognize and open for change to encash upon circumstances instead of to conquer emergencies. They have to have authority with a dream which builds up and tracks the future course of an association. (Pettigrew and Whipp 1991). This vision ought to be changed over to genuine activities by social event support inside the association. Furthermore,

Making a Chocolate Cake Essay Example | Topics and Well Written Essays - 750 words

Making a Chocolate Cake - Essay Example A birthday or any commemoration isn't finished without an ideal chocolate cake. It is the best with regards to astonishments and festivities. IClosed once can be amazed most by an independent chocolate cake as opposed to any shop heated cake. The fixings required for heating a chocolate cake are on the whole effectively accessible at any close by store. The first and the premier fixings required is margarine, halfway sweet chocolate chips partitioned, universally handy flour, vanilla careful, eggs and sugar. Aside from this squashed sugar, heating pop, salt and water are required all the while. Estimation is significant. For the estimating spoon, estimating cup, a blending bowl and a preparing skillet will be required. The procedure for the most part starts with two cups of semi sweet chocolate chips, three fourth cup or one and a half stick of margarine, one and a half cup of refined sugar, three eggs, two tablespoons of unadulterated vanilla concentrate, two and half cups of univer sally handy flour, one teaspoon of heating pop, half teaspoon salt and one and a half cups of water. At the point when the heating part is done, the cake is currently prepared to get served yet since it is a chocolate cake, finishing it with chocolate is significant. Beautification assumes an incredible job to make the cake look eye-getting. How someone needs to beautify a cake relies upon his/her own inclination. Icing or can basic enhancement should be possible with the dissolved chocolate which can fill the need of icing.... Flour and water are added to make the hitter smooth. Blending is proceeded at this stage. The more drawn out the blending procedure is, the better is the blend and the following stage is progressively helpful. So as to heat the chocolate cake, the preparing dish is set up by showering the vegetable skillet stray. This is generally the most noteworthy part. This shower ensures that the player or blend doesn't stay with the heating container ruining the cake. Next the broiler is preheated at three fifty degree Fahrenheit. The blend arranged is poured now on the preparing container from the electric blend bowl. Regularly forty to forty five minutes heat fills the need. Individual perception in regards to the heating is energetically suggested. The cake is heated until it gets puffy and delectable. A chocolate cake isn't in every case terrible for wellbeing. Actually it should be useful for human heart and such cakes are for the most part favored by ladies and kids. At the point when cho colate cake is made for kids it is smarter to utilize less fillings and chocos and to keep it basic. Anyway for unique events one can explore different avenues regarding high measures of chocolates and sweet things to enhance the cake. Pregnant ladies frequently lean toward the fudge type cakes. A fudge cake is quick to prepare truth be told. Utilizing a wooden spoon or elastic spatula in the preparing procedure is useful. It very well may be made at home and put away in the ice chest. Presently when the heating part is done, the cake is currently prepared to get served however since it is a chocolate cake, designing it with chocolate is significant. Beautification assumes an incredible job to make the cake look eye-getting. How someone needs to design a cake relies upon his/her own inclination. Icing or can basic embellishment should be possible with the dissolved chocolate which can effectively ice. Icing

The Excessive Appetites Theory of Addiction

The Excessive Appetites Theory of Addiction Addiction Addictive Behaviors Print The Excessive Appetites Theory of Addiction By Elizabeth Hartney, BSc., MSc., MA, PhD Elizabeth Hartney, BSc, MSc, MA, PhD is a psychologist, professor, and Director of the Centre for Health Leadership and Research at Royal Roads University, Canada. Learn about our editorial policy Elizabeth Hartney, BSc., MSc., MA, PhD Medically reviewed by Medically reviewed by Steven Gans, MD on August 23, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on January 10, 2018 Zigy Kaluzny / Getty Images More in Addiction Addictive Behaviors Caffeine Internet Shopping Sex Alcohol Use Drug Use Nicotine Use Coping and Recovery According to psychologist and addictions expert, Jim Orford, addictions can best be understood as appetites that have become excessive through a psychological process. This is a very different perspective from the traditional view of addictions as being primarily driven by an addictive substance that is consumed, such as alcohol, cocaine, or heroin. Jim Orfords approach to understanding addiction was first developed in 1985, with the publication of his ground-breaking book, Excessive Appetites: A Psychological View of Addictions. The second edition of the book was published in 2000. The Key Idea The central idea of the theory is that addictions are types of extreme appetites, rather than forms of dependency on drugs. The five core appetites he identified in the theory are drinking alcohol, gambling, drug taking, eating, and exercise. These examples are chosen as the clearest and best-documented examples of the phenomenon of addiction, all being common and not problematic to many people, but excessive and troubling when strong attachments to them are developed in a minority of people. While the excessive appetites perspective recognizes alcohol and drugs as addictions, they are seen as examples of addictions, rather than capturing the whole experience of addiction per se. In fact, according to this view, the dramatic problems associated with drug addictions have actually clouded our understanding of what is really going on with addictions. Rather than being a purely physiological process, the excessive appetites theory of addiction explains addiction as a complex psychological process, involving a large number of contributing factors. Rather than being a purely physiological process, the excessive appetites theory of addiction explains addiction as a complex psychological process, involving a large number of contributing factors. Factors Involved in the Excessive Appetites Theory The idea that addictions are excessive appetites is different from previous theories in two key ways. Firstly, addiction is described as a largely psychological process, rather than a physical disease. Secondly, addiction can occur in response to a wide range of different behaviors, not just to alcohol and other drugs, which predominate work on addiction. The excessive appetites theory of addiction is one of the strongest and clearest arguments for the existence of behavioral addictions, such as gambling addiction, food addiction and exercise addiction, which are specifically included and explored in the theory. Other behavioral addictions acknowledged include sex addiction, internet addiction, television addiction, video game addiction, and various other compulsive behaviors. He also mentions problematic behaviors such as shoplifting and joyriding as potential addictions. However, perhaps surprisingly, the originator of the theory, Jim Orford, argued against his concept of addiction being extended so far as to dilute the concept, and thereby diminish its importance. While critics of the theory have reduced the idea to absurd levels, as if to invalidate the idea, the suggestion that you can be addicted to everyday activities which have no negative consequences, such as tennis playing or crosswords, is actually missing the point entirely -- the whole point of the theory is that there are negative consequences that cause harm to the individual or to those around them. The person who has an addiction may or may not like the activity, and it is not the liking or disliking that makes it a problem. It is the indulgence of the activity to the degree that it hurts people, and yet the behavior persists, even when the person wants to stop, that is the problem. The 9 Best Online Therapy Programs

The Role Of Plastic Surgery For Young Adults - 2341 Words

Maria Ordoà ±ez Lybarger-Monson English 1A November 17, 2014 Young Adulthood When speaking of past there was a great sense of taboo when even considering plastic surgery for adults alone, let alone for young adults. Now though, when speaking of plastic surgery in the modern day and age it is part of the common culture for adults as well as young adults due to the rise in influence through celebrities, media, and pop culture. Susan Gilbert speaks of this growing change of opinion stating In the United States, 205,119 teenagers aged eighteen and younger had cosmetic interventions in 2007, up from 145,094 in 2000, according to the American Society or Aesthetic Plastic Surgery.† which drastically displays the change and growth in the use of plastic surgery for young adults (Gilbert). While it may be the popularized solution to solve one’s problem by going â€Å"under the knife† there are many important factors to consider when making this life altering decision. Especially when it comes to the topic of teenage plastic surgery. While it is a personal choice young adults should not be allowed to make and go through with the choice of plastic surgery without being fully aware of the situation, having a necessity for medical purposes, as well as obtaining full parental aid and consent. When remembering your time as a young adult you may have some unfortunate experiences. Going through your young adult life in those few years is a great struggle. With pop culture idolizing those who areShow MoreRelatedPlastic Surgery: A Symptom of Vanity1092 Words   |  4 PagesPlastic surgery is...vanity Plastic surgery is a symptom of the vanity of our society. This assertion, of course, may immediately cause some readers to take issue with such a blanket statement. What about individuals who undertake plastic surgery to reconstruct their breasts after a mastectomy, they cry? What about people who have been disfigured in car crashes? Few would take issue with genuine, necessary plastic surgery to correct serious flaws. However, the obsession with physical perfectionRead MorePlastic Surgery Is On The Rise984 Words   |  4 PagesHideous Trend Liposuction, breast augmentation, rhinoplasty: plastic surgery is on the rise. Without even realizing it, young children, specifically girls, are taught by movies like Cinderella that they should prize beauty. Society continuously values beauty as people of different races and cultures have gone to extremes just for this elegance: from Chinese foot-binding to inflexible corsets from the Victorian times. While plastic surgery existed in ancient times, only recently has it been acceptedRead MoreTeen Cosmetic Surgery is Ugly1059 Words   |  5 Pagessuch a young age, conformity is not the right decision. Why is it so hard for teens to accept who they are? Why do the feel the need to look and be something or someone there not? What happens when it gets out of control? 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Plastic surgery is a personal choice and should not be done to fulfill someone else’s desires or to try to fit into an idealRead MoreThe Effects Of Media On Women s Body Image1242 Words   |  5 Pagesthe majority of which are young women, develop their body image in with the ideas advanced by the media, which judge women’s attractiveness based on how thin they are. Body-image plays a very important role in our indi vidualistic society. Modern beauty image standards which favor thin body image create an unrealistic expectation on young women, often resulting in eating disorders and other destructive practices, like self-harming, unnecessary or elective cosmetic surgery, decreased self-esteem andRead MorePersonal Statement On Self Esteem1090 Words   |  5 Pagesself-esteem is not only in women it is in men; everyone has some sort of low self-esteem because as humans none of us are perfect. It is difficult, in our society today, to attain high level self-esteem due to picture perfect images, plastic surgery, and surreal role models. Technology has come a long way with the invention of Photoshop and photo editors. With these software programs people can change the way they look physically. Individuals around the world idolize singers, actors, reality starsRead MoreEffects Of Plastic Surgery On Today Society1483 Words   |  6 PagesPlastic surgery has been around for decade, but now it making a real impact on today society. Many experts believe that it’s the influence of the media or the influence of people around us, which portrays the idea of self-image. There are many views of where plastic surgery makes a big impact like adolescent to middle age years and the media. Self-esteem is major factor of why many women and men receive surgery, however some experts say that this procedure doesn’t boosts confidence, while othersRead MoreCosmetic Surgery : Plastic Surgery And Teenagers2046 Words   |  9 PagesAccording to â€Å"Plastic Surgery Teenagers†, â€Å"teenagers who want to have plasti c surgery usually have different motivations and goals than adults† (â€Å"Plastic Surgery For Teenagers Briefing Paper†). Thus, meaning that most young adults get cosmetic surgery, which is the reshaping of body parts to improve their physical characteristics. However, changing your physical appearance just because you want to or do not feel pretty enough should not be the case of spending all that money and time on a non-matured

Alcoholism Is A Major Issue - 1413 Words

Alcoholism is a major issue in the United States and has been for many years. It destroys lives drink by drink. â€Å"It is estimated that between 18 million -- or one in 12 adults -- in the U.S. abuse alcohol or are chronic alcoholics. Nearly 100,000 Americans die each year as a result of alcohol abuse, and alcohol is a factor in more than half of the country s homicides, suicides, and traffic accident (Understanding Alcohol Abuse -- the basics).† Alcoholism is caused by genetic, physical, psychological, environmental, and social factors (O Rouke). It occurs often in high-stress careers, which goes hand in hand in the EMS System. EMS personnel experience high-stress situations on every shift. They jeopardize their own lives to help save†¦show more content†¦The physical dependence on alcohol may or may not be obvious to other people. While some chronic alcoholics get very drunk, others exercise enough control to give the appearance of coping with everyday affairs in a near-normal way (Understanding Alcohol Abuse -- the basics).† EMS personnel see things that can be very hard to cope with. Car accidents, child and elderly abuse, are only some of the traumatic sights Medics see. On occasion, they could even go on a call that involves someone they know, like their family, children, friends, co-workers, or even someone they barely know. With these calls, Medics may be forever changed as well as the people. Many of them end up with severe depression (feelings of severe dependency and dejection), anxiety (feelings of worry, nervousness, or unease, typically about an imminent event or something with an uncertain outcome), and Post Traumatic Stress Disorder (PTSD) (mental health condition that’s triggered by a terrifying event – either experiencing it or witnessing it). These mental health disorders can cause abnormal behavior, alcohol or substance abuse, nightmares, flashbacks, uncontrollable thoughts about the event, and suicide. Alcohol dependence is characterized by increased amounts of alcohol needed to produce an effect, withdrawal symptoms (nausea, sweating, irritability, tremors, hallucinations, and seizures when drinking is stopped or reduced), constant craving for

Sky Team 2 Free Essays

Team, branded as SKYTEAM, is an  airline alliance  with its centralised management team, SkyTeam Central, based in the World Trade Center Schiphol Airport on the grounds of  Amsterdam Airport Schiphol  in  Haarlemmermeer,  Netherlands. [2][3]  SkyTeam was founded in 2000 by  Aeromexico,  Air France,  Delta Air Lines  and  Korean Air  Ã¢â‚¬â€œ the last of the three airline alliances to be formed – but has grown to become second largest airline alliance in the world (in passenger number terms and members), behind  Star Alliance  and ahead of  Oneworld.The alliance currently consists of thirteen carriers from four continents, with the slogan  Ã¢â‚¬Å"Caring more about you†. We will write a custom essay sample on Sky Team 2 or any similar topic only for you Order Now SkyTeam also operates a cargo alliance called  SkyTeam Cargo. As of October 2010, the alliance and its members have a total workforce of 316,445. [4] In 2004, the alliance had the biggest expansion when  Continental Airlines,  KLM  and  Northwest Airlines  joined simultaneously as full members. In 2010, the alliance celebrated its 10th  anniversary with the introduction of a  SkyTeam livery, the joining of and upgrading of status 4 airlines, followed by the announcements of  Aerolineas Argentinas,  China Eastern Airlines,  China Airlines  and  Garuda Indonesia  to become full members. As of October 2010, SkyTeam and its future members flies to 898 in 169 countries. It operates over 12,500 flights with a combined fleet of 3,400 aircraft (including associate carriers). Furthermore, the alliance has 420 lounges worldwide to serve its 385  million  annual passengers.Besides its passenger-carrying business, SkyTeam also runs a separate cargo alliance –  SkyTeam Cargo  Ã¢â‚¬â€œ which partners eight  carriers  who are all SkyTeam members. Contents  [hide] * 1  Membership history * 1. 1  Formations and early years * 1. 2  Biggest expansion * 1. 3  2005–2006 * 1. 4  2007 expansion * 1. 5  2008–2009: Departure of airlines and new initiatives * 1. 6  10th anniversary * 2  Member airlines * 2. 1  Full members and their member amp; non-member affiliates * 2.   Former members * 2. 3  Future members * 2. 3. 1  Possible future members * 3  SkyTeam Cargo * 4  Benefits and services * 4. 1  Members’ hubs * 4. 2  Co-locations * 4. 2. 1  Asia * 4. 2. 2  Europe * 4. 2. 3  North America * 4. 3  Premium status * 4. 3. 1  SkyTeam Elite * 4. 3. 2  SkyTeam Elite Plus * 5  SkyTeam special livery * 6  Footnotes * 7  External links| ————————————————- [edit]Membership history [edit]Formations and early yearsA  Delta Air Lines  Boeing 757-200(N717TW)  in the SkyTeam livery On 22 June 2000, representatives of the four founding carriers–Aeromexico,  Air France,  Delta Air Lines  and  Korean Air–held a meeting in New York to announce the founding of the third  airline alliance, named  SkyTeamâ„ ¢. [5]  Upon the formation, SkyTeam, would offer its customers a total of 6402 daily flights to 451 destinations, in 98 countries. In September 2000, the alliance established a cargo alliance,  SkyTeam Cargoâ„ ¢, as it focuses more on cargo operations.5]  The group’s inaugural members are Aeromexpress, Air France Cargo, Delta Air Logistics and Korean Air Cargo. The follo wing month, the newly-established airline alliance announced its intentions to grant  CSA Czech Airlines  membership. [5] The year 2001 saw the joining of  CSA Czech Airlines  on 25 March[5]  and  Alitalia  on 27 July. [6]  On 30 September, the alliance received KLM’s application for membership,[7]  following the airline’s plans to create a leading airline group with Air France. 7]  In 2003,  Delta’s subsidiary  Delta Express  was replaced by  Song. That same year, SkyTeam also launched an improved website, focused on providing passengers with more information, increased interactivity, and other resources. [8] [edit]Biggest expansion A  Czech Airlines  ATR 42  (OK-JFL). The airline was the first recruit following the alliance’s formation On 24 May 2004,  Aeroflot, the  flag carrier  and principal airline of Russia, signed a  Memorandum of Understanding  (MoU) with SkyTeam as it intends to become a full member.The event took place inKremlin, following the airline’s application earlier in the year for membership. [9][10]  SkyTeam says that Aeroflot has not met the consortium’s standards, but the airline’s large hub netw orks makes it ideal for the alliance. [11] On 28 August,  China Southern Airlines, the largest carrier in the  People’s Republic of China, signed a preliminary agreement in  Guangzhou, in its bid to become a full member. 12]  In the presence of a number of Chinese and airline officials, Yan Zhiqing, Chairman of China Southern, said, â€Å"This agreement-signing event is an important step forward into the future for China Southern Airlines to adapt itself to the need of further reforms and opening to the international community, as it will strengthen the airline’s international cooperation and global competitiveness. † On 13 September,  Continental Airlines,  KLM  and  Northwest Airlines  joined the alliance. [13][14]  Their simultaneous entry was the largest expansion event in airline alliance history.As a result of the three new members, SkyTeam passed  Oneworld  to become the second largest alliance, serving more than 341  million  customers with 14,320 daily flights to 658 destinations in 130 countries. [13] [edit]2005–2006 Even though member CSA Czech Airlines pledged to help  Malev Hungarian Airlines  become an associate member of the alliance (as opposed to a full member, an associate has no voting rights), Malev Hungarian Airlines opted to join the  Oneworld  alliance, signing a Memorandum Of Understanding late in May.A few days later SkyTeam announced four new associate members due to join by 2006, each one being â€Å"sponsored† by an existing member:  Madrid-based  Air Europa  (sponsored by  Air France),  Panama-based  Copa Airlines  (sponsored and partly owned by  Continental Airlines),  Kenya Airways(sponsored and partly owned by  KLM) and  Romania’s  TAROM  (sponsored by  Alitalia). Every associate adopted a  frequent flyer program  of a full member:  Copa Airlines  already used  Continental’s  OnePass  while  Kenya Airways  and  Air Europaused  Air France-KLM’s  Flying Blue.An Alitalia (the one which succeeds Alitalia-Linee Aeree Italiane) Boeing 767-300ER, registered as EI-DBP, is seen here in SkyTeam  livery. (2010) Aeroflot  joined on 14 April 2006 following a 24-month joining process since May 2004, the first Russian airline to be associated with an airline alliance. [15][16]  Aeroflot has increased its operational standards, passing  International Air Transport Association’s (IATA)  Operational Safety Audit  (IOSA). Delta’s subsidiary  Song  continued to operate as  Delta Air Lines.In June, it was announced thatPortugalia  would become the alliance’s next associate member candidate, however, in November, rival airline (and Star Alliance member)  TAP Portugal, purchased 99. 81 % of the airline, bringing an end to its candidacy. [17] [edit]2007 expansion On 4 September 2007,  Air Europa,  Copa Airlines,  Kenya Airways  became members of SkyTeam’s Associate program, which was launched to serve airlines in strategic regions who are intending to become affiliated with the alliance. 18][19]  China Southern Airlines  joined SkyTeam on 15 November to become the 11th full member and the first carrier from  Mainland China  to join SkyTeam. [20]Aeromexico’s subsidiary  Aerolitoral  became  Aeromexico Connect. [edit]2008–2009: Departure of airlines and new initiatives An  Air France  Boeing 777-300ER(F-GZNE)  in the special SkyTeam livery, which was unveiled in 2009 Continental Airlines  and  Copa Airlines  announced their intentions to move to the  Star Alliance  after Continental’s final flight with SkyTeam on 24 October 2009. Alitalia-Linee Aeree Italiane  re-launched operations as the new  Alitalia.In 2009, the alliance announced initiatives to wards a centralised management system, based in  Amsterdam. [21]  The consortium also named a new managing director and a timeline outlining the opening of its co-located facilities at  London Heathrow Airport. A new special livery was also unveiled. [21]  On 24 October,  Continental Airlines  and  Copa Airlines  simultaneously left SkyTeam,[22]  after which Continental Airlines would join  Star Alliance  on 27 October. [23]  At the time, it was rumoured that the switch is Continental’s initial move in its plan of a United-Continental merge. [24] [edit]10th anniversaryTo start off 2010,  Northwest Airlines  and  Delta Air Lines’s operating certificates were officially combined on 1 January, while on 9 March,  China Southern Airlines  announced its plans to join  SkyTeam Cargo. [25]  With membership expected to be granted in November, the airline will be the first Chinese carrier to join a global air cargo alliance. On 16 April,  China Eastern Airlines  announced its intentions to join the alliance, with the official joining ceremony expected to take place mid-2011. [26]  The announcement came after the airline’s merge with  Shang hai Airlines, a member of SkyTeam’s rival Star Alliance. On 10 June,  Vietnam Airlines  became a full member following a joining ceremony held in  Hanoi. [27]  The airline, therefore, became the first SkyTeam carrier from Southeast Asia, where  Star Alliance  has a strong presence through  Singapore Airlines. With an extra 20 unique destinations added to SkyTeam’s route map, Vietnam Airlines helps strengthen the alliance’s foothold in the region. [27] On 22 June, the  CEOs  and  Chairmen  of the 13 member airlines gathered in New York to celebrate the alliance’s 10th  anniversary.During its first decade of operation, the world’s second largest airline alliance more than tripled its membership, doubled it flights and nearly doubled the alliance’s destinations. [28]  On the same day, SkyTeam announced that it had renewed its membership program, thereby upgrading  Air Europa  and  Kenya Airways  membership status from associate members to full members,[29][30]  and making TAROM a future full member of the alliance. During the ceremony, the Board outlined its plans to recruit members from  Latin America,  South America  and  India. [28]  Three days later, TAROM officially became a member of SkyTeam. 31]  As part of the celebration, SkyTeam offered reductions of round-the-world fares[32]  and other promotions. Following the 10thanniversary, SkyTeam intends to enhance customers’ travel experience and deepen co-operation among its members to supplement the expansion into regions that are yet to have SkyTeam members. [33] â€Å"| In South America, India and Africa, it is clear there will be a significant battle for positioning to lure good carriers in your alliance. | †| —Leo van Wijk, Chairman during a 10th anniversary event of SkyTeam[34]| During the year, Delta Air Lines offered  US$1. 2 billion to  Japan Airlines  after the  Asian  airline filed for  bankruptcy  due to US$26 billion debt,[35]  at the same time lobbying  Oneworld’s largest member in Asia to switch to SkyTeam. [36]  Delta, along with  American Airlines, wanted Japan Airlines to be in their respective alliances to benefit from the U. S. –Japan  Open Skies agreement. Eventually, Japan Airlines opted to remain at Oneworld, citing that the transfer to SkyTeam would confuse its passengers, and may not gain anti-trust immunity from U. S. regulators. [37] China Airlines will join SkyTeam as a full member in 2011.On 14 September, in space of 5 months, SkyTeam received its second application for full membership. China Airlines, the flag carrier and largest carrier of  Republic of China, announced that it has formally started the joining process. [38]  Upon joining, the airline’s route network will supplement those of  China Southern Airlines  and  China Eastern Airlines, allowing cooperation among the three airlines, as well as strengthening SkyTeam’s presence not only in both the  People’s Republic of China  and the Republic of China, but throughout the Asia-Pacific region.The following month, October,  Aerolineas Argentinas  would sign an agreement to officially start the process of becoming the first  South American  SkyTeam member. The airline is set to join in 2012. [39][40][41] On 1 November,  Shanghai Airlines  switched from  Star Alliance  to SkyTeam under its parent company, future SkyTeam member, China Eastern Airlines. [42]  This bolstered SkyTeam’s presence in the People’s Republic of China and surrounding areas, making the SkyTeam the number 1 alliance in the region. 43]  Garuda Indonesia, the flag carrier of Indonesia, formally started its joining process on 23 November, and is scheduled to be integrated by 2012. [44]  Upon joining, the airline will become the second Southeast Asian airline to join SkyTeam, therefore challenging  Star Alliance’s dominance in the region through  Thai Airways International  and  Singapore Airlines. ————————————————- [edit]Member airlines [edit]Full members and their member amp; non-member affiliates Member airline| Country| Joined| Member affiliates| Non-member affiliates| Aeroflot|   Russia| 2006|   Donavia Nordavia|   Rossiya|Aeromexico[A]|   Mexico| 2000|   Aeromexico Connect Aeromexico Travel| —| Air Europa|   Spain| 2007| —| —| Air France[A][B]|   France| 2000|   Brit Air CityJet Regional|   transavia. com France  (60%)| Alitalia|   Italy| 2008|   Alitalia Express Air One CityLiner|   Air One Smart Carrier| China Southern Airlines|   China| 2007| —|   Chongqing Airlines à ‚  Xiamen Airlines| Czech Airlines|   Czech Republic| 2001| —| —| Delta Air Lines[A]|   United States| 2000|   Delta Connection   Delta Shuttle|   Delta AirElite| Kenya Airways|   Kenya| 2007| —| —| KLM[B]|   Netherlands| 2004|   KLM Cityhopper|   Martinair   transavia. com transavia. com France  (40%) transavia. om Denmark  (until April 2011)| Korean Air[A]|   South Korea| 2000| —|   Jin Air| TAROM|   Romania| 2010| —| —| Vietnam Airlines|   Vietnam| 2010| —|   Cambodia Angkor Air   Vietnam Air Service Company (VASCO)| A  Founding member[45] B  Air France and KLM Royal Dutch Airlines are part of the airline holding company  Air France-KLM[46] [edit]Former members Former member airline| Country| Joined| Exited| Member affiliates| Alitalia-Linee Aeree Italiane[A]|   Italy| 2001| 2008|   Alitalia Express   Volare Airlines| Continental Airlines[B]|   United States| 2004| 2009| Cont inental Connection  operated by:   Ã‚  Cape Air   Ã‚  Colgan Air   Ã‚  CommutAir   Ã‚  Gulfstream International Airlines Continental Express  operated by:   Ã‚  Chautauqua Airlines   Ã‚  ExpressJet Airlines Continental Micronesia| Northwest Airlines[C]|   United States| 2004| 2009|   Northwest Airlink| A  Alitalia  re-launched operations in  2008 B  Left the alliance to join  Star Alliance  with  United Airlines C  Northwest Airlines’ operating certificate was combined with Delta Air Lines’. Northwest Airlines ceased operating as a separate carrier and all of its flights now operate under the Delta Air Lines name Former member affiliate| Country| Joined| Exited| Member affiliate of| Aerolitoral[A]|   Mexico| 2000| 2007|   Aeromexico|Delta Express[B]|   United States| 2000| 2003|   Delta Air Lines| Song Airlines[C]|   United States| 2003| 2006|   Delta Air Lines| VLM Airlines[D]|   Belgium| 2000| 2009|   Air France| Aà ‚  A founding affiliate member and relaunched as  Aeromexico Connect. B  A founding affiliate member. Replaced by Song Airlines. C  Song’s operations became part of  Delta’s fleet. D  A founding affiliate member and merged with  CityJet. Former associate member| Country| Joined| Exited| Member affiliates| Copa Airlines[A]|   Panama| 2007| 2009| AeroRepublica| A  Left the alliance on October 24, 2009 and will join  Star Alliance  in mid-2012. edit]Future members China Eastern Airlines  will become a full member in mid-2011. Aerolineas Argentinas  will join SkyTeam as a full member in early 2012. Garuda Indonesia  is set to join SkyTeam in 2012 Future member airline| Country| Joining| Member affiliates| Non-member affiliates| Aerolineas Argentinas[47]|   Argentina| 2012|   Austral Lineas Aereas| —| China Airlines[38]|   Taiwan| Mid-2011|   Mandarin Airlines| —| China Eastern Airlines[48]|   China| Mid-2011|   Shanghai Airlines| —| Garuda Indonesia[44][49][50]|   Indonesia| Early-2012| —|   Citilink| [edit]Possible future membersAirline| Country| Member affiliates| Non-member affiliates| Aer Lingus[51]|   Ireland|   Aer Lingus Regional| —| Air Algerie[52]|   Algeria| —| —| Gulf Air[53]|   Bahrain| —| —| Jet Airways[54][55]|   India| —|   Jet Konnect JetLite| Malaysia Airlines[56]|   Malaysia|   MASwings|   Firefly| Middle East Airlines|   Lebanon| —| —| Saudi Arabian Airlines[57]|   Saudi Arabia| —| —| ————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- [edit]SkyTeam Cargo Main article:  SkyTeam Cargo SkyTeam Cargo is is a cargo division of SkyTeam. SkyTeam Cargo is the bigger f the world’s two cargo alliances, ahead of its rival  WOW Alliance. The cargo alliance partners eight members from the passenger alliance –  Aeromexpress,  Air France Cargo,  Alitalia Cargo,  China Southern Cargo,  CSA Cargo,  Delta Air Logistics,  KLM Cargo  and  Korean Air Cargo. ————————————————- [edit]Benefits and services [edit]Members’ hubs Rome  Da Vinci Airport  Terminal 1 Amsterdam Airport Schiphol Beijing Capital International Airport Terminal 2 Mexico City International Airport Terminal 2 Warsaw Frederic Chopin Airport Terminal 1 Member Airline| Country| Hub Airport(s)|Aeroflot|   Russia| Sheremetye vo International Airport  (Moscow)| Aerolineas Argentinas  (future member)|   Argentina Argentina| Aeroparque Jorge Newbery  (Buenos Aires) Ministro Pistarini International Airport  (Buenos Aires)| Aeromexico|   Mexico| Mexico City International Airport| Air Europa|   Spain| Madrid Barajas Airport| Air France|   France| Paris-Charles de Gaulle Airport| Alitalia|   Italy| Leonardo da Vinci-Fiumicino Airport  (Rome)| China Airlines  (future member)|   Taiwan| Taiwan Taoyuan International Airport  (Taipei)| China Eastern Airlines  (future member)|   China China| Shanghai Hongqiao International AirportShanghai Pudong International Airport| China Southern Airlines|   China China| Beijing Capital International Airport Guangzhou Baiyun International Airport| Czech Airlines|   Czech Republic| Prague – Ruzyne Airport| Delta Air Lines|   Netherlands USA USA USA USA USA USA France USA Japan| Amsterdam Airport Schiphol Hartsfield–Jackson Atlanta International Airport Cincinnati/Northern Kentucky International Airport Detroit Metropolitan Wayne County Airport Memphis International Airport Minneapolis-Saint Paul International Airport John F. Kennedy International Airport  (New York) Paris-Charles de Gaulle AirportSalt Lake City International Airport Narita International Airport  (Tokyo)| Garuda Indonesia  (future member)|   Indonesia Indonesia| Ngurah Rai International Airport  (Denpasar) Soekarno–Hatta International Airport  (Jakarta)| Kenya Airways|   Kenya| Jomo Kenyatta International Airport  (Nairobi)| KLM|   Netherlands| Amsterdam Airport Schiphol| Korean Air|   South Korea South Korea| Gimpo International Airport  (Seoul) Incheon International Airport  (Seoul)| TAROM|   Romania| Henri Coanda International Airport  (Bucharest)| Vietnam Airlines|   Vietnam Vietnam Vietnam| Noi Bai International Airport  (Hanoi)Long Thanh International Airport  (Ho Chi Minh City, future airport) T an Son Nhat International Airport  (Ho Chi Minh City)| [edit]Co-locations [edit]Asia Airport| Terminal| Beijing Capital International Airport| Terminal 2| Narita International Airport  (Tokyo)| Terminal 1 North Wing, except  China Southern Airlines and  Vietnam Airlines  (Terminal 2)| Incheon International Airport  (Seoul)| Concourse A except,  Korean Air  (East Side of Main Terminal)| [edit]Europe Airport| Terminal| Henri Coanda International Airport  (Bucharest)| Terminal 1|   Frankfurt Airport| Terminal 2| London Heathrow Airport| Terminal 4|Madrid Barajas Airport| Terminal 1 (International) Terminal 2 (European and domestic), except  Czech Airlines  and  TAROM(Terminal 4)|   Sheremetyevo International Airport  (Moscow)| Terminals D and E, except  Vietnam Airlines  (Domodedovo International Airport)|   Charles de Gaulle Airport  (Paris)| Terminals 2E and 2F2 (International) Terminals 2D and 2F1 (European) 2C, 2D, 2E, 2F and 2G (Air France)| L eonardo da Vinci-Fiumicino Airport  (Rome)| Terminal 1|   Warsaw Frederic Chopin Airport| Terminal 1, except  Aeroflot,  Tarom, and  Alitalia  (Terminal 2)| [edit]North America Chicago O’Hare International Airport Terminal 5Airport| Terminal| Hartsfield-Jackson Atlanta International Airport| Concourses T, A, B, and D (Domestic) Concourse E (International)|   O’Hare International Airport  (Chicago)| Terminal 5, except Delta (Terminal 2)|   Cincinnati/Northern Kentucky International Airport| Terminal 3|   Dallas-Fort Worth International Airport| Terminal D (KLM amp; Korean Air) Terminal E (Delta)| Detroit Metropolitan Wayne County Airport| McNamara Terminal|   Mexico City International Airport| Terminal 2, except  Air France  and  KLM  (Terminal 1)|   Minneapolis-Saint Paul International Airport| Terminal 1 (future o-location)|   General Mariano Escobedo International Airport(Monterrey)| Terminal B|   John F. Kennedy International Airp ort  (New York)| Terminals 1 and 4 (International) Terminals 2 and 3 (Domestic)| San Francisco International Airport| Terminal A (International) Terminals 1 B and C (Domestic)| Los Angeles International Airport| Terminals 2, 6, and TBIT (International) Terminal 5 (Domestic)| Seattle–Tacoma International Airport| South Satellite Terminal|   Toronto Pearson International Airport| Terminal 3, except  Alitalia  (Terminal 1)| [edit]Premium statusSkyTeam has two premium levels—Elite  and  Elite Plus—based on a customer’s tier status in a member carrier’s  frequent-flyer program. Each of the member and associate airlines recognises the elite statuses, with a few exceptions. The statuses have no specific requirements of their own; membership is based solely on the frequent-flyer programs of individual member airlines. Airline and Frequent Flyer Programme| SkyTeam Elite Status| SkyTeam Elite Plus Status| Aeroflot| Aeroflot Bonus[58]| Silver| Gold| Aeromexico| Club Premier[59]| Gold| Platinum| Air EuropaAir France Kenya Airways KLM TAROM| Flying Blue[60]| Silver Gold*| Gold**Platinum| Alitalia| MilleMiglia[61]| Silver Ulisse| Freccia Alata Freccia Alata Plus| China Southern Airlines| Sky Pearl Club[62]| Silver| Gold Platinum| Czech Airlines| OK Plus[63]| Silver| Gold Platinum| Delta Air Lines| SkyMiles[64]| Silver Medallion Gold Medallion| Platinum Medallion Diamond Medallion| Korean Air| SKYPASS[65]| Morning Calm| Premium Million Miler| Vietnam Airlines| Golden Lotus Plus[66]| TitaniumSilver| Platinum| *Gold: US / Mexico residents **Gold: non-US / Mexico residents edit]SkyTeam  Elite SkyTeam Elite status is awarded to customers who have reached the pre mium level of a member carrier’s frequent flyer program. Benefits of SkyTeam Elite membership: * Priority reservations waitlisting * Priority airport standby * Priority boarding * Priority check-in * Preferred seating [edit]SkyTeam  Elite Plus SkyTeam Elite Plus status is awarded to customers who have reached the higher premium level of a member carrier’s frequent flyer program. Benefits of SkyTeam Elite Plus membership: * Priority reservations waitlisting Priority airport standby * Priority boarding * Priority airport check-in * Preferred seating * Priority baggage handling * Additional checked luggage allowance * Airport lounge access * Guaranteed reservations on sold-out flights * Express airport security (in some hub airports) ————————————————- [edit]SkyTeam special livery SkyTeam launched in 2009 a special livery celebrating its 10-year anniversary. Th e livery consisted of an all-metallic silver  fuselage  and a dark blue  empennage  with SkyTeam’s logo on it.On the fuselage however, the alliance emblem is painted on both sides. As of November 2010, 13 aircraft wear the SkyTeam livery. OK-JFL, an  ATR 42  of  Czech Airlines  in special livery. (2009) Aircraft in SkyTeam livery[67]| Airline| Country| Aircraft| Registration| Completed| Aeroflot|   Russia| Airbus A330-300| VQ-BCQ| October 2009| Aerolineas Argentinas|   Argentina| TBA| Pending| Future| Aeromexico Aeromexico Connect*|   Mexico| Boeing 767-200ER Embraer ERJ-145| XA-JBC XA-CLI| May 2009 November 2010| Air Europa|   Spain| Boeing 737-800| Pending| Future|Air France|   France| Boeing 777-300ER| F-GZNE| June 2009| Alitalia|   Italy| Boeing 767-300ER| EI-DBP| May 2009| China Airlines|   Republic of China| TBA| Pending| Future| China Eastern Airlines|   People’s Republic of China| TBA| Pending| Future| China Southern Airlines|   People’s Republic of China| Boeing 777-200ER| B-2056| June 2009| Czech Airlines|   Czech Republic| ATR 42-500| OK-JFL| May 2009| Delta Air Lines|   USA| Boeing 767-400ER Boeing 757-200| N844MH N717TW| April 2009 September 2009| Garuda Indone sia|   Indonesia| TBA| Pending| Future| Kenya Airways|   Kenya| Boeing 737-800| Pending| Future| KLM|   Netherlands| Boeing 777-300ERBoeing 737-900| PH-BVD PH-BXO| August 2009 June 2010| Korean Air|   South Korea| Boeing 777-200ER| HL7733| October 2009| TAROM|   Romania| Boeing 737-800| Pending| Future| Vietnam Airlines|   Vietnam| Airbus A330-200| VN-A371| June 2010| * Aeromexico’s subsidiary now has a SkyTeam livery, making Aeromexico the only member of the alliance with a SkyTeam livery for its affiliate. ————————————————- [edit]Footnotes References 1. ^  Our SkyTeam Carriers 2. ^  Ã¢â‚¬Å"SkyTeam Marks Major Milestones Toward A Centralized Organization†. SkyTeam. com. 25 July 2009. 3.   Ã¢â‚¬Å"Welcome to WTC. † World Trade Center Schiphol. Retrieved on 10 February 2010. 4. ^  Ã¢â‚¬Å"SkyTeam Facts ;amp; Figures†. SkyTeam. Retrieved 6 October 2010. 5. ^  a  b  c  d  Ã¢â‚¬Å"A History Of SkyTeam†. breakingtravelnews. com. 27/7/01. Retrieved 30 September 2010. 6. ^  Ã¢â‚¬Å"Delta, Alitalia partnership secure†. Atlanta Business Chronicle. 25/8/01. Retrieved 30 September 2010. 7. ^  a  b  SkyTeam (20/9/01). â€Å"SkyTeam Welcomes KLM Application for Membership†. Press release. Retrieved 30 September 2010. 8. ^  SkyTeam (11/6/03). â€Å"SkyTeam Launches Enhanced Web Site to Improve the Passenger Experience†. Press release.Retrieved 1 October 2010. 9. ^  SkyTeam (24/5/04). â€Å"SkyTeam Signs MOU With Aeroflot; Agreement preliminary step in new member joining process†. Press release. Retrieved 1 October 2010. 10. ^  Ã¢â‚¬Å"Aeroflot plans to join SkyTeam alliance†. Atlanta Business Chronicles. 24/5/04. Retrieved 2 October 2010. 11. ^  Ã¢â‚¬Å"Aeroflot eyes Sky Team membership†. BBC News. 29/1/04. Retrieved 1 October 2010. 12. ^  SkyTeam (28/8/04). â€Å"SkyTeam Signs Agreement With China Southern Airlines; Agreement preliminary step in new member joining process†. Press release. Retrieved 1 October 2010. 13. ^  a  b  SkyTeam (13/9/04). Continental, KLM And Northwest Join The SkyTeam Alliance; Solidifies Position as a Leading Global Alliance†. Press release. Retrieved 30 September 2010. 14. ^  Ã¢â‚¬Å"NWA, KLM amp; Continental join Skyteam Alliance†. mb. com. ph. 20/9/04. Retrieved 30 September 2010. 15. ^  SkyTeam (14/4/06). [http://www. skyteam. com/news/headlines/20060414. html  Ã¢â‚¬Å"Aeroflot Joins the SkyTeam Alliance Tenth Member Strengthens Position as a Leading Global Alliance and Extends Route Network Into High Growth Markets†]. Press release. Retrieved 2 October 2010. 16. ^  Ã¢â‚¬Å"Aeroflot sheds Soviet image to join ‘SkyTeam'†. Forbes. 14/4/06/.Retrieved 4 October 2010. 17. ^  SkyTeam Focused on Alliance Development as Portugalia Airlines Becomes Associate Airline Candidate; China Southern Makes Progress Toward Membership Governing Board provides recruitment, network and services updates  fromwww. skyteam. com  2 June 2006 18. ^  SkyTeam (4/9/07). [http://www. skyteam. com/news/headlines/20070903. html  Ã¢â‚¬Å"SkyTeam Strengthens Global Network with Addition of Three Associate Airlines Air Europa, Copa Airlines and Kenya Airways Officially Join SkyTeam Associate Program†]. Press release. Retrieved 2 October 2010. 19. ^  Ã¢â‚¬Å"Kenya Airways And Two Others Join Sky Team†.AllAfrica. com. 6/9/07. 20. ^  SkyTeam. com (15 November 2007). â€Å"SkyTeam Welcomes China Southern Airlines as First Chinese Carrier†. Press release. 21. ^  a  b  SkyTeam (1/4/09). â€Å"SkyTeam names Managing Director, Introduces Aircraft Livery†. Press release. Retrieved 1 October 2010. 22. ^  Hensel, Bill (29/1/09). â€Å"Continental to leave SkyTeam alliance in October†. Chron. com. Retrieved 1 October 2010. 23. ^  Continental Airlines To Leave SkyTeam For Star Alliance  (Official Press Release: June 19, 2008) 24. ^  Ã¢â‚¬Å"Continental plans United tie-up; will leave SkyTeam for Star Alliance†. Timesonline. co. uk. 20/6/08.Retrieved 17 November 2010. 25. ^  SkyTeam (9/3/10). â€Å"China Southern Airlines to Join Skyteam Cargo in 2010†. Press release. Retrieved 1 October 2010. 26. ^  SkyTeam (16/4/10). â€Å"China Eastern to join SkyTeam†. Press release. Retrieved 1 October 2010. 27. ^  a  b  SkyTeam (10/6/10). â€Å"Vietnam Airlines Joins SkyTeam†. Press release. Retrieved 1 October 2010. 28. ^  a  b  SkyTeam (22/6/10). â€Å"SKYTEAM CELEBRATES TENTH ANNIVERSARY†. Press release. Retrieved 1 October 2010. 29. ^  Ã¢â‚¬Å"SkyTeam triples membership in first decade, upgrades three airlines, signs pilot JV†. Centre for Asia Pacific Aviation. 23/6/10. Retrieved 23 June 2010. 0. ^  Cameron, Doug (22/6/10). â€Å"SkyTeam Makes Kenya Airways, Air Europa Full Alliance Members†. Retrieved 23 June 2010. [dead link] 31. ^  SkyTeam. com 32. ^  SkyTeam (8/7/10). â€Å"SkyTeam Offers Lower Fares with Round the World Promotion†. Press release. Retrieved 23 October 2010. 33. ^  Skyteam. â€Å"SKYTEAM NEWSFLASH AUGUST 2010†. Press release. Retrieved 23 October 2010. 34. ^  Ã¢â‚¬Å"SkyTeam looking for new partners in Latin America, Asia and Africa†. eTurboNews. 23/6/10. Retrieved 23 June 2010. 35. ^  Ã¢â‚¬Å"Delta says SkyTeam could invest more in JAL – WSJ†. Thomson Reuters  (Forbes. com). 20/11/09. Retrieved 1 October 2010. 6. ^  Ã¢â‚¬Å"Japan Airlines Opts To Remain In Oneworld Alliance†. AviationNews. 16/2/10. Retrieved 1 October 2010. 37. ^  Ã¢â‚¬Å"JAL to stay with American Airlines: Reports†. The Economic Times. 8/2/10. Retrieved 1 October 2010. 38. ^  a  b  SkyTeam (14/9/10). â€Å"China Airlines Joins SkyTeam†. Press release. Retrieved 1 October 2010. 39. ^  SkyTeam (19/10/10). â€Å"SkyTeam to Welcome Aerolineas Argentinas as Future Member†. Press release. Retrieved 20 October 2010. 40. ^  Aaron, Karp (20/10/10). â€Å"Aerolineas Argentinas to become first SkyTeam member in South America†. ATW Air Transport World. Retrieved 20 October 2010. 41.   Ã¢â‚¬Å"Aerolineas Argentinas joins SkyTeam†. eTravel Blackboard. /21/10/10. Retrieved 21 October 2010. 42. ^  Ã¢â‚¬Å"Shanghai Airlines to join SkyTeam alliance†. TradingMarkets. com. 2/11/10. Retrieved 6 November 2010. 43. ^  Skyteam (1/11/10). â€Å"Shanghai Airlines To Become Part of SkyTeam†. Press release. Retrieved 6 November 2010. 44. ^  a  b  SkyTeam (23/11/10). â€Å"Garuda Indonesia Joins SkyTeam†. Press release. Retrieved 24 November 2010. 45. ^  Ã¢â‚¬Å"SkyTeam Milestones†Ã‚  (PDF). SkyTeam. Retrieved 8 January 2010. 46. ^  Ã¢â‚¬Å"Our SkyTeam Carriers†. SkyTeam. Retrieved 8 January 2010. 47. ^  Mutzabaugh, Ben (19/10/10). â€Å"SkyTeam to add Aerolineas Argentinas†. USA Today. Retrieved 19 October 2010. 48. ^  China Eastern to join SkyTeam, SkyTeam press release, 16 April 2010 49. ^  Govindasamy, Siva (19/11/10). â€Å"Garuda to ink SkyTeam agreement next week†. Flight Global. 50. ^  Rangga D. Fadillah (19/11/10). â€Å"Garuda Indonesia to join SkyTeam†. Jakarta, Indonesia: The Jakarta Post. Retrieved 20 November 2010. 51. ^  Ã¢â‚¬Å"[1]† â€Å"Aer Lingus Back in the Game,† from Aviation Week,† 15 September 2010 52. ^  Le Figaro– Air Algerie to join SkyTeam 53. ^  Ã¢â‚¬Å"BA-IBERIA ‘EYEING GULF AIR TAKEOVER'†. Gulf-daily-news. com. 7/9/10. Retrieved 30 October 2010. 54. ^  Mathews, Neelam (27/10/10). Jet Airways Mulls Joining SkyTeam†. Avationweek. com. Retrieved 29 October 2010. 55. ^  Dunn, Graham (5/11/10). â€Å"SkyTeam members could top 20 by 2012: chairman†. Flight Global. Retrieved 6 November 2010. 56. ^  Possible new members  from  atwonline. com, 3 April 2009 57. ^  Saudia to join global alliance  fromwww. arabnews. com  4 November 2010 58. ^  Ã¢â‚¬Å"About Aeroflot Bonus†. Aeroflot. 59. ^  Ã¢â‚¬Å"Club Premier†. Aeromexico. 60. ^  Ã¢â‚¬Å"Flying Blue at a glance†. Air France. 61. ^  Ã¢â‚¬Å"Millemiglia†. Alitalia. 62. ^  Ã¢â‚¬Å"About Sky Pearl Club†. China Southern Airlines. 63. ^  Ã¢â‚¬Å"OK Plus†. Czech Airlines. 64. ^  Ã¢â‚¬Å"About SkyMiles†. Delta Air Lines. 5. ^  Ã¢â‚¬Å"SKYPASS†. Korean Air. 66. ^  Vietnam Airlines – Membership Tiers 67. ^  Ã¢â‚¬Å"SKYTEAM Livery fact Sheet†. SkyTeam. Bibliography * â€Å"A History Of SkyTeam†. breakingtravelnews. com. 27/7/01. Retrieved 30 September 2010. ————————————————- [edit]External links | Wikimedia Commons has media related to:  SkyTeam| | Wikiquote  has a collection of quotations related to:  Skyteam| | Netherlands portal| | Aviation portal| * Official SkyTeam website * SkyTeam Cargo [show]v  Ã¢â‚¬ ¢Ã‚  d  Ã¢â‚¬ ¢Ã‚  eCommercial air travel| | An  airline alliance  is an agreement between two or more  airlines  to cooperate on a substantial level.The three largest passenger alliances are the  Star Alliance,  SkyTeam  and  Oneworld. Alliances also form between  cargo airlines, such as that ofWOW Alliance,  SkyTeam Cargo  and  ANA/UPS Alliance. Alliances provide a network of connectivity and convenience for international passengers and international packages. Alliances also provide convenient marketing branding to facilitate travelers making inter-airline  codeshare  connections wi thin countries. This branding goes as far as to even include unified  aircraft liveries  among member airlines. Contents  [hide] * 1  Rationale * 2  Issues * 3  History * 4  Alliances * 4.   Notes * 5  References| ————————————————- [edit]Rationale Benefits can consist of: * An extended and optimised network: this is often realised through  code sharing  agreements. Many alliances started as only a code sharing network. * Cost reduction from sharing of: * Sales offices * Maintenance facilities * Operational facilities, e. g. catering or computer systems. * Operational staff, e. g. ground handling personnel, at check-in and boarding desks. * Investments and purchases, e. g. in order to negotiate extra volume discounts. * Traveler benefits can include: Lower prices due to lowered operational costs for a given route. * More departure times to choose from on a given route. * More destinations within easy reach. * Shorter travel times as a result of optimised transfers. * A wider range of  airport lounges  shared with alliance members * Faster mileage rewards by earning miles for a single account on several different carriers. * Round-the-world tickets, enabling travelers to fly over the world for a relatively low price. Airline alliances may also create disadvantages for the traveler, such as: * Higher prices when all competition is erased on a certain route. Less frequent flights: for instance, if two airlines separately fly three and two times a day respectively on a shared route, their alliance might fly less than 5(3+2) times a day on the same route. This might be especially true between hub cities for each airline. e. g. , flights between Detroit (a Delta Air Lines  fortress hub) and Amsterdam (a KLM fortress hub). ————————————————- [edit]Issues The ability of an airline to join an alliance is often restricted by laws and regulations or subject to approval by authorities. Antitrust  laws play a large role.Landing rights may not be owned by the airlines themselves but by the nation in which their head office resides. If an airline loses its national identity by merging to a large extent with a foreign company, existing agreements may be declared void by a country which objects to the merger. In 2010 Swiss lost overflight rights after being bought by Lufthansa  [1]. ————————————————- [edit]History The first airline alliance started in the 1930s, when  Pan American-Grace Airways  and parent company  Pan American World Airways  agreed to exchange routes to  Latin America.The first large alliance started in 1989, when Northwest and KLM Royal Dutch Airlines agreed to code sharing on a large scale. A huge step was taken in 1992 when The Netherlands signed the first  open skies  agreement with the United States, in spite of objections from the  European Union  authorities. This gave both countries unrestricted landing rights on each others’ soil. Normally landing rights are granted for a fixed number of flights per week to a fixed destination. Each adjustment takes negotiating, often between governments rather than between the companies involved. How to cite Sky Team 2, Papers

Standardized Configurations across the Network

Introduction Standardization configuration of DeVry’s campus network will enable various VLAN members to share information very easily. Nevertheless, at this juncture the standardization initiative must embrace the needs of traffic patterns, design requirements and camera density. As such, this report will address the configuration issues which pertain to the various elements of the network.Advertising We will write a custom essay sample on Standardized Configurations across the Network specifically for you for only $16.05 $11/page Learn More Four camera VLANs Four Camera VLANs will require the installation of cameras to be IP oriented and will be operated in VLAN 600. The cameras will be controlled by 2 switches with a port access such as Cisco 2960 which must embrace the standard requirements. Operation from the switches will enable operators to communicate easily with the server In this case, SF302-8P is highly recommended since the cameras wil l be operating in a highly populated environment (Samuel, 2009). Local VLAN database Local VLAN database, the guiding principle in this configuration is to operate the size of a particular layer 2 section network to ensure that communication and traffic density does not exceed the capacity of the network section. This scenario applies to DeVry’s campus network given the high traffic and data. To transfer data, VLAN must be recognized by the switches mentioned above. Configuration of the local VLAN will also be identified from a switch which has the Trunking Protocol database (Samuel, 2009). Standard trunking protocol with nondefault native VLAN Standard trunking protocol with nondefault native VLAN enhances identification of VLAN data frames that are moving between the switches. This also enables the trunks to carry traffic from the VLANS within the network; moreover, they will also be modified to carry particular VLAN traffic. The trunking mechanisms to be used will be confi gured according to Cisco switch configurations. Nonstandard management VLAN Nonstandard management VLAN system works with command switch to automatically recognize a new switch that has not be configured. In this regard, the command switch delivers instructions to the nonstandard management to ensure conformity. Prior to the inclusion of a new switch, the network cluster must be linked to the port where VLAN management cluster can be accessed (Samuel, 2009). Standard hostnames The standard host names will be developed according to the proffered set of host names. As indicated in RFC #226. The host names to be used in this network will comprise of at least 6 characters. The guideline to be used will identify the site and the machine. The users will rely on keywords of the site, standard acronyms, or standard abbreviation. However, in case the network team finds the above recommendations inapplicable, selected mnemonics will be used. Local authentication database Authentication of the database will enhance data security in the organization. Configuration of the network privileges is therefore important to enable the campus network administrators to enhance efficiency and protection of vital information. In this case, privilege authentication will be achieved by using a switch that embraces AAA mode of authentication (Samuel, 2009).Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More SSH transport for VTY ports SSH transport for VTY ports will enable the above mentioned authentication to work. Therefore, to achieve this network engineers will incorporate enabled AAA model to particular specified AAA authentication. This also involves identifying the AAA authentication to be pursued for instance, whether it is tacacs, local based or radius (Samuel, 2009). Password-protect on all out-of-band management ports Password-protect on all out-of-band management ports are very important for the campus to provide adequate security control. The initiative will enable the network users to ensure improved productivity due to elimination of potential interferences. To attain this, the network engineers will use 1700 which is the best catalyst out-of-band management to arrange, examine and test the each port. Naming standards for all devices The naming standards for devices are very important when conducting an audit on the performance of both hardware and software devices used in the network system. The audit is also useful in providing configuration adjustments for improving the performance. Cisco based standards such RME is applied in auditing device performance and provides information on different modules, hardware and software devices (Samuel, 2009). Cable identification Cable identification in network system is very important to enhance efficient network operations. The most reliable identification method to be used in this case is Cad-Connect labeling system which is essential in saving time and elimination of errors by using prior CAD files that reduces manual operations in data entry. IP addressing scheme using RFC IP addressing scheme using RFC 1918 addresses to be used in this case is 10.0.0.0/8 which is recommended for private organizations such a campus. This is chosen because it operates TCP/IP without difficulties. However, IP addressing scheme will only be limited for use within the internal network since it tends to limit connections with other external networks such as the public network system. Indication of how devices will acquire addresses IP addressing scheme identifies network device assignments, subnet assignments and size of the subnet. The IP address to be used in this case will reduce chances of overlapping or duplicating the subnets. This relies on established IP standards which automatically assigns addresses within particular subnets from routers to switches. VLAN membership The VLAN membership recommended for the network will be Dynamic VLANs where switches delegate the ports to the VLAN by relying on the information from applier device through IP address. This therefore reveals the devices which obtain addresses through IP address system (Samuel, 2009).Advertising We will write a custom essay sample on Standardized Configurations across the Network specifically for you for only $16.05 $11/page Learn More Concerns on the current network design Since the organization will adopt switch oriented network system, concerns will emanate from issues of design as many of the campus network administrators are not used to the new system. Adapting the new network topology may therefore come with some challenges which emanate from difficulties in mastering the switch based system. Reference Samuel, F. (2009). Octopus: The Lawrence Radiation Laboratory Network. Rogerdmoore.ca. Archived from the original on 2012 VLANs.345-350 This essay on Standardized Configurations across the Network was written and submitted by user Scott Stephenson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The End

The End In the world of film, it is important for a director to establish his/her own style. Peter Jackson has a style unmatchable by many other directors and this style shines through in his movie, Heavenly Creatures. In this film, Jackson uses one scene as a means of symbolic narration to successfully portray subconciously to audience members, the final outcome of the movie.The particular sequence chosen by Jackson foreshadows the outcome of the rest of the movie through the use of character styles, sound and setting as a means of symbolism.From the start, there is a physically noticeable difference between the two girls. They fit the classic roles of masculine and feminine, simply by their names (Paul and Juliet), alone. Paul is presented as dark and mysterious, whereas Juliet is seen as lively and bright. This sequence focuses on establishing these male and female roles to the extreme.Romanoff and Juliet (film)

African Americans and the Progressive Era

African Americans and the Progressive Era The Progressive Era spanned the years from 1890–1920 when the United States was experiencing rapid growth. Immigrants from eastern and southern Europe arrived in droves. Cities were overcrowded, and those living in poverty suffered greatly. Politicians in the major cities controlled their power through various political machines. Companies were creating monopolies and controlling many of the nation’s finances. The Progressive Movement A concern emerged from many Americans who believed that great change was needed in society to protect everyday people. As a result, the concept of reform took place in society. Reformers such as social workers, journalists, educators, and even politicians  emerged to change society. This was known as the Progressive Movement. One issue was consistently ignored: the plight of African Americans in the United States. African Americans were faced with consistent racism in the form of segregation in public spaces and disenfranchisement from the political process. Access to quality healthcare, education, and housing was scarce, and lynchings were rampant in the South.   To counter these injustices, African American reformists also emerged to expose and then fight for equal rights in the United States. African American Reformers of the Progressive Era Booker T. Washington was an  educator who established the Tuskegee Institute. Washington argued that African Americans should learn trades that would offer them the opportunity to be progressive citizens. Instead of fighting against discrimination, Washington argued that African Americans should use their education and knowledge to become self-sufficient in American society and not in competition with white Americans.W.E.B Du Bois was the founder of the  Niagara Movement and later the NAACP, Du Bois disagreed with Washington. He argued that African Americans should consistently fight for racial equality.Ida B. Wells  was  a journalist who wrote about the horrors of lynching in the South. Wells work made her a muckraker, one of several white and black journalists who wrote news stories about social, political, and economic conditions that led to changes. Wells reporting led to the development of the Anti-Lynching Campaign.   Organizations National Association of Colored Women was established in 1896 by a group of middle-class African American women. The goal of the NACW was to develop the economic, moral, religious and social welfare of women and children. The NACW also worked to end social and racial inequality.Niagara Movement was developed  in 1905 by William Monroe Trotter and W. E. B. Du Bois. Trotter and DuBois mission was to develop an aggressive way of fighting racial inequality.National Association for the Advancement of Colored People was an outgrowth of the Niagara Movement and was established in 1909. Since then the organization has been essential to fighting social and racial inequality through legislation, court cases, and protests.National Urban League  was  established in 1910, this organizations mission was to end racial discrimination and provide economic empowerment to African Americans who migrated from southern rural areas to northern cities through the Great Migration. Womens Suffrage One of the major initiatives of the Progressive Era was the womens suffrage movement. However, many organizations that were established to fight for the voting rights of women either marginalized or ignored African American women. As a result, African American women such as Mary Church Terrell became dedicated to organizing women on the local and national level to fight for equal rights in society. The work of white suffrage organizations along with African American womens organizations ultimately led to the passing of the Nineteenth Amendment in 1920, which granted women the right to vote. African American  Newspapers While mainstream newspapers during the Progressive Era focused on the horrors of urban blight and political corruption, lynching and the effects of Jim Crow laws were largely ignored. African-Americans began publishing daily and weekly newspapers such as the Chicago Defender, Amsterdam News,​ and the Pittsburgh Courier to expose the local and national injustices of African Americans. Known as the Black Press, journalists such as William Monroe Trotter, James Weldon Johnson, and Ida B. Wells all wrote about lynching and segregation as well as the importance of becoming socially and politically active. Monthly publications such as The Crisis, the official magazine of the NAACP and Opportunity, published by the National Urban League became necessary to spread the news about the positive achievements of African Americans as well. Effects of African American Initiatives During the Progressive Era Although the African American fight to end discrimination did not lead to immediate changes in legislation, several changes did take place that impacted African Americans. Organizations such as the Niagara Movement, NACW, NAACP, NUL all resulted in building stronger African-American communities by providing healthcare, housing, and educational services. The reporting of lynching and other acts of terror in African American newspapers ultimately led to mainstream newspapers publishing articles and editorials on this issue, making it a national initiative. Lastly, the work of Washington, Du Bois, Wells, Terrell, and countless others ultimately led to the protests of the Civil Rights Movement sixty years later. Resources and Further Reading Diner, Steven J. A Very Different Age: Americans of the Progressive Era. New York: Hill and Wang, 1998.Frankel, Noralee and Nancy S. Dye (eds.) Gender, Class, Race, and Reform in the Progressive Era. Lexington: The University Press of Kentucky, 1991.Franklin, Jimmie. Blacks and the Progressive Movement: Emergence of a New Synthesis. OAH Magazine of History 13.3 (1999): 20–23. Print.McGerr, Michael E. A Fierce Discontent: The Rise and Fall of the Progressive Movement in America, 1870–1920. Oxford: Oxford University PressStovall, Mary E. The Chicago Defender in the Progressive Era. Illinois Historical Journal 83.3 (1990): 159–72. Print.Stromqvist, Sheldon. Reinventing The People: The Progressive Movement, the Class Problem, and the Origins of Modern Liberalism. Champaign: University of Illinois Press, 2005.

American Popular Culture Essay Example | Topics and Well Written Essays - 750 words

American Popular Culture - Essay Example In both presentations, popular culture is normally perceived as being less important by its icons so as to bring together wide acceptance that can dominate the mainstream ideology. As a consequence, it is normally castigated by non-mainstream forces which consider it shallow, consumerist, scandalous, or dishonest. This paper compares and contrasts the role of race (as discussed by another party) and advertising (presented by myself) in the American popular culture. Media advertising is largely a general part of the human lifestyle, especially in a consumerist society in the same way as race (Solomon 59). The average person in American society is faced with numerous adverts every day including billboards, television commercials, movie trailers and commodity introduction in films, online ads, radio and print media ads among others in the same way race pops up in virtually every social setting. In my presentation, advertising is seen as partly driven by popular culture attributes, and partly educative, in the sense that, the consumer learns about and how to understand other ways in which the popular culture manifests such as the needs and preferences of racial groups in respect of commodities set for sale. According to Solomon (60) Movie trailers, for example, are not just geared towards the sale of the media clip, but rather they attempt to influence the way the audiences perceive the storyline and the actions. Owing to the integration of various races in a film, the effect on the audience is similar to that of pure advertising in the sense that both improve socialization through cross-cultural interactions, influencing thought processes and the feelings of the audience in a balanced way. Cross-racial interactions in movies are similar to and or compliments media ads seeking unity in diversity, especially in the wake of globalization.

Windows Upgrade Report Essay Example | Topics and Well Written Essays - 500 words

Windows Upgrade Report - Essay Example XP is termed a real operating system capable of working on a separated mode giving maximum benefits in terms of server features for home and office use. Windows 7 came to live in 2009 as a replacement for Window XP. The Edition was designed for business, home and desktop use. The graphic features improved those of XP and implored the 3D. The â€Å"super bar† improved the architecture of the task bar with better coding scheme for instant access. In addition to Windows Media player, the new revolutionary Windows Movie Maker and Windows Photo Gallery updated the media segment (Er. Vivek Sharma, 2013). Windows 7 is available in many versions and present different features. Windows 7 is available in Starter, Premium, Enterprise, Professional and Ultimate. A user has a choice of these versions according to their needs. The system adopted higher requirement specifications than those of XP. Windows 7 is characterized by 64-bit and 32-bit architecture with 64-bit 1 GHz processor. The minimum RAM size mandatory is 2GB with a lowest amount of 20 GB hard disc. The 32-bit architecture has a RAM requisite of 1GB. This is the disadvantage with Windows 7 if the current hardware does not suite the requirements. Another issue is that Windows XP is not easily upgraded to Windows 7. Window 7 Enterprise has a number of features that minimizes cost for the business user. Direct Access is one such feature. Like the Direct Access, Branch cache is another application in Windows 7 that can be utilized together Windows server 2008 to improve the speed of extracting data from remote locations by caching the information in the intranet or the internet the first time it is requested. Other advancements include VDI, App locker, Federated search and Language Pack (Abraham Silberschatz, 2013). Windows 8 was first released for manufacturing on August 2012 and is an extension of the 6.2 version of the Windows NT Kernel. The new

General Overview Of Ecommerce Information Technology Essay

General Overview Of Ecommerce Information Technology Essay Electronic commerce is the term used for any type of business or commercial transaction that involves the transfer of products, services and information over electronic systems such as the internet and other computer networks. The trader and customer are not face to face at any point during these transactions, the business being conducted remotely, regardless of location. E-commerce covers a range of different types of businesses, from consumer based retail sites, through auction or music sites, to business exchanges trading goods and services between corporations. It is one of the most important aspects of the Internet to emerge. Almost all big retailers are present on the World Wide Web. Although most electronic commerce involves the physical transportation of items in one way or another, a large percentage of e-commerce is conducted entirely electronically for virtual items, such as access to certain information on a website, purchasing software or other on-line services. E-business is a superset of e-commerce  [1]  , as it is generally considered to be the sales aspect of e-business. The financing and payment aspects of business transactions are facilitated by the exchange of data. E-commerce can be mainly divided into Business-to-Business electronic commerce (B2B) and Business-to-Consumer electronic commerce (B2C). B2B implies that both sellers (suppliers) and buyers are business corporations, while B2C implies that buyers are individual consumers. Business-to-business e-commerce differs significantly from business-to-consumer e-commerce. Most B2B commerce is done through negotiated contracts which allow the seller to anticipate and plan for amount a buyer will purchase; while B2C merchants, on the other hand, sell on a first-come, first serve basis. 1.1.1. B2B e-commerce B2B e-commerce does not just consist of the transaction via the Internet, but also the exchange of information before and the service after a transaction. From the purchasing companys point of view, B2B e-commerce is a medium for facilitating procurement management by reducing the purchase price and the cycle time.  [2]   The key players in a B2B e-commerce transaction usually include selling and buying companies, deliverers, and often some type of electronic intermediaries, or third-party service providers. This type of business transaction may take many forms, yet most fall into three categories. They classified depending on who controls the marketplace: the supplier, the buyer or the intermediary: (a) In a Supplier-Oriented Marketplace: many buyers face few suppliers. (b) In a Buyer-Orientated Marketplace: few buyers face many suppliers. (c) In an Intermediary-Oriented Marketplace: many buyers face many suppliers. A) Supplier-Oriented Marketplace In a Supplier-Oriented Marketplace customers are offered a wide variety of products and services which support them in their own businesses. The markets involve property, exchanges, auctions and bid systems. Suppliers are offered new market channels in marketing and distribution by using Supplier-Oriented Marketplaces, as products may be sold directly to customers without the use of intermediaries. Successful examples of this type of business model are Dell and Cisco.  [3]  Both companies sell their products via the internet. However, there are thousands of other companies that use the Supplier-Oriented model as well. Ciscos mainly provides electronic support using the internet. Its main applications include software downloads, defect tracking and technical advice. Cisco also sells routers, switches and other network interconnect devices. Since the company first began providing electronic support online in 1994 its productivity had increased by about 200 to 300 percent per year. What is more, the online technical support made it possible for Cisco to reduce technical support staff costs by approximately US $125 million. The internet Product Center also allows its customers to purchase any product over the internet, saving time for both Cisco and its customers. Cisco has estimated that by putting its application online, the company saves over US $360 million per year as a result of almost completely eliminating distribution, packaging, duplication and printing costs. B) Buyer-Oriented Marketplace When using a Supplier-Oriented Marketplace, buyers have to search electronic stores and malls to find and compare suppliers and producers. As this could be a very costly and time consuming operation for buyers, especially those who purchase thousands of items over the internet, they prefer to open their own marketplace, which is known as a Buyer-Oriented Marketplace.  [4]  An example of such a marketplace is GEs electronic bidding site which boosts the companys purchasing process.  [5]  These types of bidding sites allow suppliers to download project information from the internet and submit bids for projects. Buyers can more easily evaluate a suppliers bid and thus may negotiate electronically. As a result, a buyer will accept a bid that best meets their requirements. By doing so, they can identify and build partnerships with suppliers worldwide. Their specifications and information can be rapidly distributed to suppliers and consequently, bids are quickly received and compar ed from a large number of suppliers as to negotiate better prices. C) Intermediary-Oriented Marketplace The Intermediary-Oriented Marketplace, as its name suggests, is established by an intermediary company which runs a marketplace where business buyers and sellers can meet. There are two types of such business models: horizontal and vertical marketplaces. While vertical marketplaces concentrate on one industrial sector, horizontal marketplaces offer services to all industrial sectors. The Intermediary-Oriented Marketplace is a neutral business platform which offers classical economical functions of a usual market; the only difference is that the participants are not physically present. This business model contains catalogues which present information on products and prices. Consequently, the marketplace makes possible the comparisons and the transparency of the products. Such marketplaces can also offer auctions, which can be organized by sellers (where products are sold) or by buyers (in this case, orders are sold). In addition, electronic functions are offered so as participants can negotiate in real time.  [6]   An example of an Intermediary-Oriented Marketplace is Buzzsaw  [7]  which is a vertical electronic marketplace which concentrates on the building industry. A construction project involves many different parties, such as building contractors, builders, architects, merchants and the owner of the building many of which are regional sellers. The software that Buzzsaw offers can improve the planning process as well as the communication between the parties involved. Alongside the software, detailed information about the building industry is provided, such as news affecting the building sector or a local weather forecast. Given that the marketplace also provides the option to do business, all relevant products for the building industry can be traded. The Web site also offers search engines so as to find wanted products and buyers and sellers can insert offers and requests on the marketplace. 1.1.2. B2C e-commerce B2C e-commerce is basically a concept of online marketing and distributing of products and services over the internet. Many businesses prefer this method because they can reach more customers, service them better and make more sales while spending less to do so. For the consumer, it is relatively easy to appreciate the importance of e-commerce. Many prefer not to waste time fighting the very crowded supermarkets, and shop on-line at any time in virtual Internet shopping malls, and have the goods delivered home directly, all from the comfort of their own homes. B2C e-commerce is conducted essentially by three types of business models  [8]  : (a) Direct Sellers are online retailers that sell directly to customers only over the Internet. There are two types of direct sellers: e-tailers and manufactures. E-tailers, such as Amazon.com, ship the products directly to the consumer, wholesaler or manufacturer for delivery, upon receiving an order. They do not have traditional stores that customers can visit and they do not sell offline. Manufacturers, sell to consumers directly via the internet. They remove intermediaries and establish a direct relationship with the customer. These types of retailers are present on the Web as well as have traditional stores or sell offline through catalogues or mail-order. They are called brick-and morter retail businesses because they are merchants with multi-channel distributions supported by online stores. This process has been used for years, for example, catalogue companies such as Dell.com. (b) Online Intermediaries are companies that bring together sellers and buyers to complete a business transaction, in exchange for a percentage of the transactions value. Presently, these types of businesses make up the largest category of B2C companies. There are two types of online intermediaries: brokers and informediaries. Brokers facilitate transactions between sellers and buyers online. Orbitz.com is an example of a popular B2C online broker, which acts an intermediary between a consumer and multiple suppliers of airline carriers, hotel chains, automobile rentals, and other such companies. Informediary is a non-biased intermediary between those who supply information and those who want it. It can be any business that provides information based products and services within a supply chain. For example, an informediary may gather, store and sell information about a Web site. The information is considered to be valuable to organizations for target marketing, price setting, negotiations, advertising and market research. (c) A Portal provides the means of electronic access to Web content, resources and services. A portal typically has a search engine which is the central point to the services provided. The most popular search portal Web sites are Google.com, Yahoo.com and MSN.com. They have a large number of consumers and businesses utilizing their services each day around the world. Other services included on these types of websites include e-mail, chat as well as news and entertainment links. 1.2. A Brief History of E-commerce E-commerce and its meaning have changed a lot over the past 40 years. At first, the term e-commerce meant the performance of commercial transactions electronically, using Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT), the electronic exchange of business documents and information form one computer to another. EDI originated in the mid 1960s and by the mid 1970s was formalized by the Accredited Standards Committee.  [9]  The new technology allowed business companies and organizations to send commercial documentation electronically, such as purchase orders or invoices. It was in 1991 that E-commerce became possible, when the internet was opened to commercial use. Since then, e-commerce has experienced a rapid intensification; thousands of businesses have started online companies and provide online services. Although, it wasnt until 1994 that the internet began to gain popularity among the general public, and by the year 2000 a large number of companies from around the world had already started to offer their services on the World Wide Web. By then, people had given another meaning to electronic commerce: the process of purchasing goods and services over the internet using electronic communication.  [10]   Among the first internet company to allow electronic transactions, Amazon and E-bay are the most notable as they continue to be successful to this day. According to study conducted by internetretailer.com in 2009, the top 10 most famous worldwide internet retailers are: Amazon, Otto, Staples, Office Depot, Dell, Arcandor, Hewlett Packard, Tesco, OfficeMax and Apple.  [11]  According to all-rankings.com, the top ten most purchased products online are: travel tickets, holidays, books, concert/theatre/festival tickets, clothes, electrical goods, CDs, cinema tickets, DVDs and music downloads.  [12]  

Marks and Spencer

Abstract Currently, the retailer Marks and Spencer (M&S) is not only well-recognized among the UK citizens, although its branches are well established across the globe with many product categories available. During recent years, it has been found that the sales growth of Marks and Spencer’s merchandising, which has been its oldest and most important sector, has been in decline while the growth of M&S’s food sector has increased at an impressive pace. This study will attempt to find the factors responsible for the declining sales in clothing and the rising growth in food of Marks and Spencer, and hope to shed some lights on which areas the company should focus on to fix this decline in sales. The method will rely on the literature reviews of article from credible sources as well as published books. The paper will be analysed in two sections: factors affecting a sales slump in clothing, and factors affecting the rapid sales growth in the food department. 1. Introduction Established in 1884, Marks and Spencer has grown from a single-market company to a multinational corporation that has many branches around the world, including in England, the United States, and Thailand (www.marksandspencer.com, 2014). Not only has the 130-year-old corporation expanded across the globe, but it has also increased its product diversity as well. Although it began as a merchandising business, M&S currently sells a range of products, including women’s lingerie, sportswear, cosmetics and food. However recent sources, including Ahmed (2014), Ficenec (2014) and Pinnington (2014) have observed that the sales of the clothing division of M&S has been declining in recent years while that of the food department has increased; for instance, Ahmed (2014) at the BBC found that clothing has gone down by 1.5 percent in 2014, while a like-for-like sale of food has gone up by 1.7 percent in this time. Ficenec also added that the decreasing sales in the clothing department has be en going on for up to three years. As of late 2013, the sale of food accounted for more in the total sales of clothes, with 55 percent against 45 percent respectively (Ruddick, 2013). For the clothing department, this event could be classified as relative product failure (Dibb et al., 2006). Though one may argue that the drop in sales might be an industry trend for that year, Primark was found to receive a 5 percent like-for-like increase in sales during this time (Ruddick, 2013). Therefore, marketing problems in M&S’s clothing department have emerged as an interesting research topic. This report will discuss several marketing factors that could account for the widening sales gap between Mark and Spencer’s food and clothing divisions, focusing primarily on the UK. The study is divided into two discussions of the factors affecting the sales slump in clothing and will discuss the factors affecting the rapid growth in sales for the food department. Elements analysed in this paper include marketing variables, such as: target markets and customer profiles, price, quality and product positioning. Finally, a conclusion on the relevance of the examined factors towards the sales diversion will be made. 2. Literature review Marketing strategy can be defined as an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. According to the Business Dictionary (2014), the marketing strategy is the foundation of a marketing plan. Marks & Spencer is one of the oldest supermarkets in the UK. Established in 1884 by Michael Marks and Thomas Spencer in Leeds, the company became the first British retailer to make a pre-tax profit of over ?1 billion. It has delivered to more than 30 countries from its UK site and has 8 International websites and 644 UK stores (www.marksandspencer.com, 2014). Various sources, including Ahmed (2014), Ficenec (2014) and Pinnington (2014) have observed that Marks & Spencer as a company has been expanding and diversifying its products so that it includes foodstuffs as well as clothing and plastic materials. 3. Methodology This study took place in Middlesex University on the pre-sessional programme in August 2014. It was completed by a group consisting of three people from the pre-sessional course, these were: Mohammed, Maram and Buk. We chose Marks and Spencer Company from FTSE 100 because M&S is one of the most popular and oldest companies in the UK. It also offers a wide range of products such as food or clothes. Once we had selected this company, we performed research in the library to find out the factors that made sales grow for Marks and Spencer, and why this was greater for food than clothes. After that, the researchers interviewed others at Middlesex University. We performed secondary research by using websites and search engines, like Google scholar. We also looked at a database of Middlesex University as well as library catalogue to find sources that were related to our research and supported our ideas towards answering this question. We found many credible sources such as journals articles, books, newspaper and website. ? 4. Findings The researcher explored for sources that would be useful for this report. Three articles were found that are used in this report and were widely useful because they provided updated information. Further information was extracted from the company website, which was cited as particularly useful for historical information about the company and its origins, and also its subsidiaries. Moreover, it was found that book were used to provide general information and the views of academic sources. From these sources, it was identified that there is clear disparity between the sale of food and sale of clothing in Marks and Spencer Company. This was observed from various sources, including Ahmed (2014) who notes that while food sales were on the rise, clothing sales were falling. Ahmed from the BBC found clothing sales have dropped by 1.5 percent in 2014, while like-for-like sales of food rose 1.7 percent. However, there are several reasons for this disparity which will be explored in the foll owing section. 5. Discussion and Analysis There is a clear disparity between the sale of food and clothing in Marks and Spencer Company. Various sources such as Ahmed (2014) from the BBC saw that while food sales were on the rise in M&S, clothing sales were falling. Ahmedfound that the sale of clothing dropped by 1.5 percent in 2014, while like-for-like sales of food rose 1.7 percent. However, there are several reasons for this disparity. The first factor, or the reason for the success of the food sales in M&S, is the diversity of items in the food range and also the quality of the food. These were identified as the most important reasons that helped promote the sale of food products at M&S. The company’s success in the sale of food can also be attributed to the popularity of microwavable foods, which have provide to be the most popular product in the food sales (Tresidder, 2010). A further reason that can be attributed to the success of the food sales in M&S is due to the marketing campaigns surrounding them. The advertising for the food can be seen as one of the primary reasons for the success of the food sales in M&S. The adverts appear on websites, television and marketing texts and all have an effect on promoting the M&S food products to consumers. As a result, the company actually relies on the M&S logo to attract consumers along with the company slogan – â€Å"this is not just food.† Kress (1996) and Van Leeuwen (2001) describe how this could be a good way to market the product and is a modern way to attract consumers. Furthermore, this marketing campaign can contribute to create effective promotional images on the TV which will lead on to higher sales of M&S food. Among the factors that have helped the growth of sales of food products is the location and quality of the product. These are all factors that have been cited as attributing to the increase in sales of food products; however, the decline of the sale of clothing products is not entirely associated with the success of the food products but, more so, poor handling of the clothing line. For example, it has been argued that M&S clothing range has been guilty of poor product positioning, both in stores, shop windows and in marketing texts (Tresidder, 2010). Furthermore, the clothing department website has been criticised for being overly complicated and difficult to navigate (Ahmed, 2014). Therefore it could be suggested that the M&S clothing department learn the lessons of effective pricing, advertising and use of branding tools, such as slogans, used by the food department, to halt this decline and reverse the movement of their sales growth. 6. Conclusion In conclusion, M&S has faced several issues in the Department of clothing, as sales fell dramatically; yet the sale of food products continue to rise. Several contributing factors to this pattern have been discussed, including effective branding, marketing for the food products, and poor product positioning of the clothing items. However, 7. Bibliography Ahmed, K. (2014) â€Å"M&S chief Bolland says results ‘not good enough’†, BBC News Business, 8 July 2014. Accessed online at: http://www.bbc.com/news/28205935 [accessed 03/08/2014]. Dibb, S. (2006) Marketing: Concepts and Strategies, Houghton Mifflin Company: ISBN. Ficenec, J. (2014) â€Å"Question share tip: Hold Marks & Spencer on strong food sales†, in The Telegraph, 9 July 2014. Accessed online at: http://www.telegraph.co.uk/finance/10955632/Questor-share-tip-Hold-Marks-and-Spencer-on-strong-food-sales.html [accessed 03/08/2014]. Marks and Spencer, Official Website. Accessed online at: http://corporate.marksandspencer.com/?intid=gft_company [accessed 18/08/2014]. Marks and Spencer Abstract Currently, the retailer Marks and Spencer (M&S) is not only well-recognized among the UK citizens, although its branches are well established across the globe with many product categories available. During recent years, it has been found that the sales growth of Marks and Spencer’s merchandising, which has been its oldest and most important sector, has been in decline while the growth of M&S’s food sector has increased at an impressive pace. This study will attempt to find the factors responsible for the declining sales in clothing and the rising growth in food of Marks and Spencer, and hope to shed some lights on which areas the company should focus on to fix this decline in sales. The method will rely on the literature reviews of article from credible sources as well as published books. The paper will be analysed in two sections: factors affecting a sales slump in clothing, and factors affecting the rapid sales growth in the food department. 1. Introduction Established in 1884, Marks and Spencer has grown from a single-market company to a multinational corporation that has many branches around the world, including in England, the United States, and Thailand (www.marksandspencer.com, 2014). Not only has the 130-year-old corporation expanded across the globe, but it has also increased its product diversity as well. Although it began as a merchandising business, M&S currently sells a range of products, including women’s lingerie, sportswear, cosmetics and food. However recent sources, including Ahmed (2014), Ficenec (2014) and Pinnington (2014) have observed that the sales of the clothing division of M&S has been declining in recent years while that of the food department has increased; for instance, Ahmed (2014) at the BBC found that clothing has gone down by 1.5 percent in 2014, while a like-for-like sale of food has gone up by 1.7 percent in this time. Ficenec also added that the decreasing sales in the clothing department has be en going on for up to three years. As of late 2013, the sale of food accounted for more in the total sales of clothes, with 55 percent against 45 percent respectively (Ruddick, 2013). For the clothing department, this event could be classified as relative product failure (Dibb et al., 2006). Though one may argue that the drop in sales might be an industry trend for that year, Primark was found to receive a 5 percent like-for-like increase in sales during this time (Ruddick, 2013). Therefore, marketing problems in M&S’s clothing department have emerged as an interesting research topic. This report will discuss several marketing factors that could account for the widening sales gap between Mark and Spencer’s food and clothing divisions, focusing primarily on the UK. The study is divided into two discussions of the factors affecting the sales slump in clothing and will discuss the factors affecting the rapid growth in sales for the food department. Elements analysed in this paper include marketing variables, such as: target markets and customer profiles, price, quality and product positioning. Finally, a conclusion on the relevance of the examined factors towards the sales diversion will be made. 2. Literature review Marketing strategy can be defined as an organisation’s strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business. According to the Business Dictionary (2014), the marketing strategy is the foundation of a marketing plan. Marks & Spencer is one of the oldest supermarkets in the UK. Established in 1884 by Michael Marks and Thomas Spencer in Leeds, the company became the first British retailer to make a pre-tax profit of over ?1 billion. It has delivered to more than 30 countries from its UK site and has 8 International websites and 644 UK stores (www.marksandspencer.com, 2014). Various sources, including Ahmed (2014), Ficenec (2014) and Pinnington (2014) have observed that Marks & Spencer as a company has been expanding and diversifying its products so that it includes foodstuffs as well as clothing and plastic materials. 3. Methodology This study took place in Middlesex University on the pre-sessional programme in August 2014. It was completed by a group consisting of three people from the pre-sessional course, these were: Mohammed, Maram and Buk. We chose Marks and Spencer Company from FTSE 100 because M&S is one of the most popular and oldest companies in the UK. It also offers a wide range of products such as food or clothes. Once we had selected this company, we performed research in the library to find out the factors that made sales grow for Marks and Spencer, and why this was greater for food than clothes. After that, the researchers interviewed others at Middlesex University. We performed secondary research by using websites and search engines, like Google scholar. We also looked at a database of Middlesex University as well as library catalogue to find sources that were related to our research and supported our ideas towards answering this question. We found many credible sources such as journals articles, books, newspaper and website. ? 4. Findings The researcher explored for sources that would be useful for this report. Three articles were found that are used in this report and were widely useful because they provided updated information. Further information was extracted from the company website, which was cited as particularly useful for historical information about the company and its origins, and also its subsidiaries. Moreover, it was found that book were used to provide general information and the views of academic sources. From these sources, it was identified that there is clear disparity between the sale of food and sale of clothing in Marks and Spencer Company. This was observed from various sources, including Ahmed (2014) who notes that while food sales were on the rise, clothing sales were falling. Ahmed from the BBC found clothing sales have dropped by 1.5 percent in 2014, while like-for-like sales of food rose 1.7 percent. However, there are several reasons for this disparity which will be explored in the foll owing section. 5. Discussion and Analysis There is a clear disparity between the sale of food and clothing in Marks and Spencer Company. Various sources such as Ahmed (2014) from the BBC saw that while food sales were on the rise in M&S, clothing sales were falling. Ahmedfound that the sale of clothing dropped by 1.5 percent in 2014, while like-for-like sales of food rose 1.7 percent. However, there are several reasons for this disparity. The first factor, or the reason for the success of the food sales in M&S, is the diversity of items in the food range and also the quality of the food. These were identified as the most important reasons that helped promote the sale of food products at M&S. The company’s success in the sale of food can also be attributed to the popularity of microwavable foods, which have provide to be the most popular product in the food sales (Tresidder, 2010). A further reason that can be attributed to the success of the food sales in M&S is due to the marketing campaigns surrounding them. The advertising for the food can be seen as one of the primary reasons for the success of the food sales in M&S. The adverts appear on websites, television and marketing texts and all have an effect on promoting the M&S food products to consumers. As a result, the company actually relies on the M&S logo to attract consumers along with the company slogan – â€Å"this is not just food.† Kress (1996) and Van Leeuwen (2001) describe how this could be a good way to market the product and is a modern way to attract consumers. Furthermore, this marketing campaign can contribute to create effective promotional images on the TV which will lead on to higher sales of M&S food. Among the factors that have helped the growth of sales of food products is the location and quality of the product. These are all factors that have been cited as attributing to the increase in sales of food products; however, the decline of the sale of clothing products is not entirely associated with the success of the food products but, more so, poor handling of the clothing line. For example, it has been argued that M&S clothing range has been guilty of poor product positioning, both in stores, shop windows and in marketing texts (Tresidder, 2010). Furthermore, the clothing department website has been criticised for being overly complicated and difficult to navigate (Ahmed, 2014). Therefore it could be suggested that the M&S clothing department learn the lessons of effective pricing, advertising and use of branding tools, such as slogans, used by the food department, to halt this decline and reverse the movement of their sales growth. 6. Conclusion In conclusion, M&S has faced several issues in the Department of clothing, as sales fell dramatically; yet the sale of food products continue to rise. Several contributing factors to this pattern have been discussed, including effective branding, marketing for the food products, and poor product positioning of the clothing items. However, 7. Bibliography Ahmed, K. (2014) â€Å"M&S chief Bolland says results ‘not good enough’†, BBC News Business, 8 July 2014. Accessed online at: http://www.bbc.com/news/28205935 [accessed 03/08/2014]. Dibb, S. (2006) Marketing: Concepts and Strategies, Houghton Mifflin Company: ISBN. Ficenec, J. (2014) â€Å"Question share tip: Hold Marks & Spencer on strong food sales†, in The Telegraph, 9 July 2014. Accessed online at: http://www.telegraph.co.uk/finance/10955632/Questor-share-tip-Hold-Marks-and-Spencer-on-strong-food-sales.html [accessed 03/08/2014]. Marks and Spencer, Official Website. Accessed online at: http://corporate.marksandspencer.com/?intid=gft_company [accessed 18/08/2014]. Marks and Spencer Case Study: Marks and Spencer, Ltd. (A) Marks and Spencer has a reputation of greatness and quality in the U. K. Their five tenets of operating principals are the cornerstone of the company’s strength in the industry. They fostered strong human relations with its customers, suppliers, and staff through offering selective range of high-quality merchandise at reasonable prices, encouraging suppliers to use top-notch modern technology, growth, and cooperation to enforce the highest standard of quality.Breaking down Porter’s Five Forces identifies the competitive forces in Mark and Spencer: 1) Suppliers: M&S is not dependent on suppliers as other stores are, due to M&S producing and selling its own branded products. Raw products are supplied, which is an advantage for its margins. They have an astounding and long (some relationships dating back to 40 years) reputation with their suppliers, which allows for discounts. 2) Buyers: Buyers have a substantial influence by shoppin g around, forcing M&S to continue in supplying high quality garments and food products at reasonable prices. ) Threat of Entry: Even though M&S has a very loyal customer base, online shopping was just at the early stages in the early 1990’s along with other super markets establishing a one-stop shop for all customers’ needs. 4) Substitutes: Threat of substitutes is high due to buyers’ looking for cheaper alternatives in other competitive outlets. Also, because M&S focused on essential clothing, and less on fads or trendy lines, competitors were quicker to react in offering more trendy clothing lines. ) Competitive Rivalry: M&S has fierce competition from other food, clothing, and home wares retailers; such as supermarkets Tesco, Asda, and J. Sainsbury. Due to M&S commanding market strength in the U. K. , M&S expanded overseas. They had shared success in other countries, but also were also presented with challenges. For instance, France viewed M&S brand as old-fa shioned. Looking at Exhibit 13, the market share of clothing and footwear by age group were as followed: 15-24 age group (5. 9%), 25-44 age group (13. 9%), 45-64 (21. 3%), and 65+ (23. 6%).M&S focused on getting more of those younger buyers into the stores where they see first-hand the service they provide; but if M&S focused less on fad and trends (which is attractive to the younger demographic) the efforts in marketing are wasted. Out of the five locations in France, only Paris was showing promising performance. With M&S strong performance in U. K. , it can’t expect its brand presence in U. K. to spill over to other countries. As noted, M&S never reached its full potential even though it acquired/purchased interests of other department stores.What if M&S invested more into marketing and â€Å"perusing the public to buy† instead of just relying on the products to sell itself? What if M&S invested more into clothing lines that follow trends and fads, to tap into the yo unger demographic? For instance, take chains such as H&M or Forever 21: offering affordable trendy clothing that cater to younger buyers. M&S can still offer well-designed and quality clothing lines, but now attract the younger and older buyers that are into trendy fashions; but it is very crucial they don’t abandon their loyal customer base.What if M&S closed stores that had small market share and minimal profit (some territories in Austria and West Europe), and invested more into extending the market share in other countries? Also, during the 90’s, the world-wide web came into existence along with online shopping, allowing M&S to extend its services and marketing (which I was surprised there was no mention of it in the case). Source: Marks and Spencer, Ltd. (A) (1994). HBR 9-391-089, by Cynthia A. Montgomery Marks and Spencer Case Study: Marks and Spencer, Ltd. (A) Marks and Spencer has a reputation of greatness and quality in the U. K. Their five tenets of operating principals are the cornerstone of the company’s strength in the industry. They fostered strong human relations with its customers, suppliers, and staff through offering selective range of high-quality merchandise at reasonable prices, encouraging suppliers to use top-notch modern technology, growth, and cooperation to enforce the highest standard of quality.Breaking down Porter’s Five Forces identifies the competitive forces in Mark and Spencer: 1) Suppliers: M&S is not dependent on suppliers as other stores are, due to M&S producing and selling its own branded products. Raw products are supplied, which is an advantage for its margins. They have an astounding and long (some relationships dating back to 40 years) reputation with their suppliers, which allows for discounts. 2) Buyers: Buyers have a substantial influence by shoppin g around, forcing M&S to continue in supplying high quality garments and food products at reasonable prices. ) Threat of Entry: Even though M&S has a very loyal customer base, online shopping was just at the early stages in the early 1990’s along with other super markets establishing a one-stop shop for all customers’ needs. 4) Substitutes: Threat of substitutes is high due to buyers’ looking for cheaper alternatives in other competitive outlets. Also, because M&S focused on essential clothing, and less on fads or trendy lines, competitors were quicker to react in offering more trendy clothing lines. ) Competitive Rivalry: M&S has fierce competition from other food, clothing, and home wares retailers; such as supermarkets Tesco, Asda, and J. Sainsbury. Due to M&S commanding market strength in the U. K. , M&S expanded overseas. They had shared success in other countries, but also were also presented with challenges. For instance, France viewed M&S brand as old-fa shioned. Looking at Exhibit 13, the market share of clothing and footwear by age group were as followed: 15-24 age group (5. 9%), 25-44 age group (13. 9%), 45-64 (21. 3%), and 65+ (23. 6%).M&S focused on getting more of those younger buyers into the stores where they see first-hand the service they provide; but if M&S focused less on fad and trends (which is attractive to the younger demographic) the efforts in marketing are wasted. Out of the five locations in France, only Paris was showing promising performance. With M&S strong performance in U. K. , it can’t expect its brand presence in U. K. to spill over to other countries. As noted, M&S never reached its full potential even though it acquired/purchased interests of other department stores.What if M&S invested more into marketing and â€Å"perusing the public to buy† instead of just relying on the products to sell itself? What if M&S invested more into clothing lines that follow trends and fads, to tap into the yo unger demographic? For instance, take chains such as H&M or Forever 21: offering affordable trendy clothing that cater to younger buyers. M&S can still offer well-designed and quality clothing lines, but now attract the younger and older buyers that are into trendy fashions; but it is very crucial they don’t abandon their loyal customer base.What if M&S closed stores that had small market share and minimal profit (some territories in Austria and West Europe), and invested more into extending the market share in other countries? Also, during the 90’s, the world-wide web came into existence along with online shopping, allowing M&S to extend its services and marketing (which I was surprised there was no mention of it in the case). Source: Marks and Spencer, Ltd. (A) (1994). HBR 9-391-089, by Cynthia A. Montgomery